Goal Statement: Create a brand identity for a horror festival/carnival that celebrates Mexican culture and takes influences from Dia De Los Muertos.
Fright Fiesta is a combination horror festival and carnival with an emphasis on Mexican culture. The event incorporates themes from the Mexican holiday, Dia de Los Muertos (Day of the Dead). For adult movie aficionados, there are horror/suspense film screenings from directors/filmmakers Guillermo Del Toro, Juan López Moctezuma, and Jayro Bustamante. For families and kids there are activities such as a corn maze, face painting, games, and a costume contest.
Logo
The Fright Fiesta logo takes inspiration from Dia de Los Muertos. Specifically, "calaveras" which are sugar skulls made during this Mexican holiday. The original, hand-lettered typeface gives the overall aesthetic of the logo an edgy, but homemade quality.
Logo Process
Collateral
Immersive Experience
Fright Fiesta offers a skull shaped corn maze that is perfect for horror lovers of all ages! Daytime is the perfect time for kids, but once 7pm rolls around the maze is transformed into an interactive, haunted one with actors at every corner prepared to scare you. Prices to enter the maze vary by the day. Weekdays are $5 and weekends are $10.